Privacy policy

ast Updated: October 2023

1. Information We Collect

Personal Data:

• Identity data: Name, shipping/billing address

• Contact data: Email, phone number

• Transaction data: Purchase history, payment info

• Technical data: IP address, browser type, device info

• Profile data: Preferences, wish lists, account settings

Automated Collection:

• Cookies for site functionality and analytics

• Pixel tags for marketing optimization

2. Legal Basis for Processing (GDPR Compliance)

• Contract performance: Order processing and delivery

• Legitimate interest: Marketing, fraud prevention, site improvement

• Consent: Newsletter subscription, personalized ads

3. Data Usage Purposes

• Process orders and manage accounts

• Improve website experience

• Personalized marketing (with consent)

• Security and fraud prevention

• Legal compliance

4. International Data Transfers

Data transferred between our US, UK, EU, and Singapore offices using GDPR-compliant safeguards including Standard Contractual Clauses

5. Your Rights (CCPA/GDPR)

• Right to access and data portability

• Right to erasure ("right to be forgotten")

• Right to opt-out of sale/sharing (CCPA)

• Right to object to processing

• Manage preferences via account dashboard or contact DPO

6. Data Security

• SSL encryption on all transactions

• PCI-DSS compliant payment processing

• Regular security audits and vulnerability scanning

7. Third-Party Sharing

Limited to:

• Payment processors (Stripe, PayPal)

• Logistics partners (DHL, FedEx, local carriers)

• Marketing platforms (with consent)

• Legal requirements when necessary